It all starts with a pencil and some paper. Once I've hashed out the clients ideas with them and figure out exactly what they want its time to hit the books.  Research is essential to creating a successful logo as you cannot best the competition if you know nothing about them. With the largest collection of pharmaceutical material in the world the University of Wisconsin Madison afforded an ideal situation for me. The variety and scope of the material is astounding, everything from medicinal tins from the 18th century to industry advertising campaigns.

This treasure trove of history and material to draw upon usually requires intense searching through archives in many locations. After spending many hours combing through the material I was ready to start on my own designs.

All logos must work in black and white before they get some color. This ensures that the logo has versatility and can be used anywhere. While consulting closely with the client we determined the most appropriate design and color scheme for their organization. Drawing upon the chemical and elemental nature of the pharmaceutical industry while still reflecting historical significance was quite a challenge. After a lot of work and discussion we finally decided upon a logo.

Now my role did not end there. We determined exactly where and how the logo would be used and I created files for the client to use and developed correct usage guidelines. As the logo would be deployed in a variety of formats I created files appropriate to each use. For print publication use I created a scalable vector file set to ensure legibility at all sizes. Documenting the color scheme and what specific colors to use in each format was also key to maintaining a cohesive implementation. For example the logo for print use is available in both Pantone color and CMYK process color and RGB web safe colors for online media. These are some of the small details that I take pride in providing to my clients.